BRANDWEEK Feed

• The Week on AdFreak: May 11-18, 2012
  1. The 20 Most-Viral Ads of 2012 (So Far) 2. Infographic: Advertising People Are Hopeless Social-Media     Addicts 3. Martin Agency Staffer Gets Marriage Proposal via Banner Ads 4. Guinness Turns a Submarine Into a Branded Underwater Bar 5. Condom Maker Asks Women What They Won't Put in Their     Vaginas 6. Guinness QR Cup Reveals Scannable Code When Fu […]
• Trailer Mash 05-18-12
  The trailer for Battleship—or "Rihanna Movie," as YouTube helpfully co-titles it—is the event horizon of the black hole of super-vacuity that exists within the black hole of stupidity that most movie trailers already inhabit. Watching it is like spectating Buzkashi, the Afghan version of polo played with a headless goat carcass rather than a ball. […]
• Finalists Await Decision in Southwest Review
  Can Arnold win its fourth pitch in four weeks? The Havas agency, which is on a mcgarrybowenesque roll, awaits a decision in Southwest Airlines' creative review after landing the creative accounts of the University of Phoenix, American Eagle Outfitters and Kohler since late April. Collectively, the first three wins represent about $10 million in annual r […]
• Nestlé Reassigns Coffee-Mate, Looks at New Agency for Nesquik
  Nestlé is finding new agency partners for the brands that are leaving McCann Erickson in Los Angeles. The Swiss global marketer is assigning U.S. marketing duties for Coffee-Mate to roster shop Publicis and is considering that firm along with Ogilvy & Mather, another of its core agencies, for the marketer's Nesquik brand. Both agencies declined to c […]